[NewMusic] PR from CD Recycling Center of America

[Robair, Gino]

The following press release just came in, and I figure some of you may find this interesting. (Please, no jokes about us label owners needing this service more than anyone else... ;-) )

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The CD Recycling Center of America announced today an open call for all recording studios, musicians and record labels to join the Center’s awareness campaign, which was launched on Earth Day. The campaign promotes the importance of recycling compact discs and to increase community awareness of related environmental issues caused by unwanted discs being placed in the trash. The Recycling Center’s website, www.cdrecyclingcenter.org is designed to educate consumers, while building a national network of registered members and supporters that pledge to recycle their disc waste. This new center invites consumers and companies to send in their unwanted CDs and DVDs for recycling.
 
“Each year over 30 billion CDs and DVDs are still being manufactured, while millions of unwanted, damaged and obsolete discs end up in landfills and incinerators every month.” States Bruce Bennett, founder of The Compact Disc Recycling Center of America.  “It is important for those individuals or companies that use, sell, manufacture or promote compact discs to also responsibly promote how and where to recycle them.”
 
When compacts discs are placed in the trash, it is harmful to the environment. When discs are recycled properly, it will help stop unnecessary pollution, conserve natural resources, and slow global warming.  The plastic used in compact discs can be recycled into other everyday items, including household products, building materials, and auto parts.
 
Bennett states “I feel the main reason people are throwing out unwanted CDs and DVDs is that they simply don’t know what else to do with them.  Now they can learn the importance of disc recycling, and also have a place to send them.  They can send us one or one million discs and we’ll accept and recycle them.”  Bennett also notes that the Recycling Center will accept discs still in their original packaging.  The center will separate and recycle any paper components of the package as well.
 
The Center asks that companies in the recording industry visit the Center’s recycling website, www.cdrecyclingcenter.org and sign in as a member. The Center then encourages new members to place The CD Recycling Center logo on their website and promotional materials, thus promoting to end users how and where to recycle unwanted discs when they are finished using them.
 
Bennett states “Every discs counts, and no disc should end up in the trash. Companies and musicians in the recording industry are constantly burning quick one offs, sample mixes, etc., and these generally get thrown away when finished.  They should be collected, boxed and sent to The Recycling Center.”  Bennett goes on to add “I understand why many companies are members of the Better Business Bureau, and I feel it is equally important for them to be listed as a member of The CD Recycling Center, showing dedication in helping the environment. We have made it very easy for companies to start a disc recycling campaign, and we do not charge anything to become a member.  We provide the logo, a plan, promotional materials and a place to send the discs.”
 
The Compact Disc Recycling Center was founded in 2006 by Bruce Bennett, owner of The American Duplication Supply Group, including Superdups, New England Compact Disc and American Duplication Supply.  After manufacturing millions of discs for thousands of customers, Bennett decided it was equally important as a manufacturer to educate people on the importance of disc recycling. The Compact Disc Recycling Center of America provides consumers and companies education, consultation, awareness and options for easy CD and DVD recycling, with a location to send the discs to.  The website, www.cdrecyclingcenter.org offers a range of articles, research, affiliates and profiles of their growing number of supporters and members, all to be applauded by the recycling conscious consumer.
 
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If you would like more information, or to schedule an interview with Bruce Bennett, please call Lisa Bennett at 603-894-5553 or email info at cdrecyclingcenter.com