[NewMusic] Death of the record industry (cont'd.)

[Moe! Staiano]

Pretty damn depressing in my opinion....
   
  -M!
  

Michael Zelner <michaelz at zoka.com> wrote:
  From Sunday's NY Times Magazine profile of Rick Rubin:

>This summer, Columbia Records began a program called Big Red. The 
>company invited 20 college students from Harvard, Penn State and the 
>University of Miami to work on various music projects. The interns 
>concentrated mostly on the digital marketing and promotions 
>departments in Columbia's offices in Midtown Manhattan, which are on 
>Madison Avenue in a granite skyscraper designed by Philip Johnson.
>
>At the end of their paid internships, the students took part in 
>focus groups that were closely observed by Steve Barnett, Rubin's 
>co-head at the label, and Mark DiDia, whom Rubin brought in as head 
>of operations, as well as by other Columbia executives. The focus 
>groups may have been the real point of Big Red - Barnett and the New 
>York executives, especially those who had been at Sony for years, 
>wanted to try to take the pulse of the elusive music audience. "The 
>Big Red focus groups were both depressing and informative, and they 
>confirmed what I - and Rick - already knew," DiDia told me 
>afterward. "The kids all said that a) no one listens to the radio 
>anymore, b) they mostly steal music, but they don't consider it 
>stealing, and c) they get most of their music from iTunes on their 
>iPod. They told us that MySpace is over, it's just not cool anymore; 
>Facebook is still cool, but that might not last much longer; and the 
>biggest thing in their life is word of mouth. That's how they hear 
>about music, bands, everything."

Full story:


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