[NewMusic] Death of the record industry (cont'd.)
barry threw
bthrew at gmail.com
Tue Sep 4 13:31:47 PDT 2007
Somehow I don't think the bird flu is a solution to our problems.
b
On Sep 4, 2007, at 1:10 PM, weasel walter wrote:
> the sanctimonious drivel that rick rubin espouses is hilarious. major
> labels are so fucking clueless, they need this self-professed "no
> talent"
> to come in and tell them what's cool or if they need an extra
> "percussion
> element" in their song, ad nauseam. the labels are so utterly
> disconnected to reality on every practical level that it boggles my
> mind.
> apparently the easiest way to survive in "the industry" is to sell
> snake
> oil and do whatever the evil braintrust of corporate scientists have
> deemed profitable through their research.
>
> the american music business/scene/paradigm is indeed going through an
> insane upheaval. the biggest problem is how utterly saturated the
> field
> of music is. people have too many choices and it's creating widespread
> apathy. of course, i keep stating this here about once every two weeks
> like a broken record. what's the answer? hopefully there will be a
> virus
> that decreases the musician population or something. we can only hope.
>
> that is my hope for the future and i'm clinging to it!
>
> ww
>
> On Tue, 4 Sep 2007 12:56:35 -0700 (PDT) Moe! Staiano
> <moestaiano1 at yahoo.com> writes:
>> Pretty damn depressing in my opinion....
>>
>> -M!
>>
>>
>> Michael Zelner <michaelz at zoka.com> wrote:
>> From Sunday's NY Times Magazine profile of Rick Rubin:
>>
>>> This summer, Columbia Records began a program called Big Red. The
>>> company invited 20 college students from Harvard, Penn State and
>> the
>>> University of Miami to work on various music projects. The interns
>>
>>> concentrated mostly on the digital marketing and promotions
>>> departments in Columbia's offices in Midtown Manhattan, which are
>> on
>>> Madison Avenue in a granite skyscraper designed by Philip Johnson.
>>>
>>> At the end of their paid internships, the students took part in
>>> focus groups that were closely observed by Steve Barnett, Rubin's
>>> co-head at the label, and Mark DiDia, whom Rubin brought in as head
>>
>>> of operations, as well as by other Columbia executives. The focus
>>> groups may have been the real point of Big Red - Barnett and the
>> New
>>> York executives, especially those who had been at Sony for years,
>>> wanted to try to take the pulse of the elusive music audience. "The
>>
>>> Big Red focus groups were both depressing and informative, and they
>>
>>> confirmed what I - and Rick - already knew," DiDia told me
>>> afterward. "The kids all said that a) no one listens to the radio
>>> anymore, b) they mostly steal music, but they don't consider it
>>> stealing, and c) they get most of their music from iTunes on their
>>
>>> iPod. They told us that MySpace is over, it's just not cool
>> anymore;
>>> Facebook is still cool, but that might not last much longer; and
>> the
>>> biggest thing in their life is word of mouth. That's how they hear
>>
>>> about music, bands, everything."
>>
>> Full story:
>>
>>
>> _______________________________________________
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>> NewMusic at music.mills.edu
>> ilman/listinfo/newmusic
>>
>>
>>
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Barry Threw
Media Art and Technology
San Francisco, CA Work: 857-544-3967
Email: bthrew at gmail.com
IM: captogreadmore (AIM)
http:/www.barrythrew.com
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