[NewMusic] Death of the record industry (cont'd.)

[barry threw]

You fail to mention the fact that it is a fantastic beer, for a  
dollar often.

b

On Sep 4, 2007, at 3:35 PM, Tim Perkis wrote:

> yeah, well this part is depressing and creepy -- this response to the
> dominance of 'word of mouth' -- the development of 'stealth  
> marketing',
> where they hire cool looking people to go to hip bars and talk about
> something they want to sell, with the intention of being overheard.
> That's undercutting the basic social fabric in a way that the most
> intrusive advertising in the past never did.
>
> I read an article about the incredibly successful stealth marketing
> campaign to rehabilitate Pabst Blue Ribbon, which depended on the  
> making
> sure that no one knew that there even WAS a campaign for it... the old
> 'regular guy' beer was taken up by hipsters not, as they think,  
> because
> they are just so outside of the mainstream, but actually because they
> are so susceptible to hipster-targeted stealth marketing.... waaaay  
> creepy
>
> T
>
>
>
> Matt Davignon wrote:
>> Well, the word of mouth they're discussing is not about signing bands
>> that have been creating a word of mouth buzz. Instead, they're trying
>> to generate artificial buzz about groups that aren't getting any.  
>> That
>> part was a bit depressing. Imagine being told by your job to go out
>> and tell everyone you know that Velvet Revolver is awesome.
>>
>> "I think that band Train is doing something totally original. They're
>> absolutely not the Bob Saget of 'alternative' music!"
>>
>> Matt
>>
>>
>>> Moe! Staiano moped:
>>>
>>>> Pretty damn depressing in my opinion....
>>>>
>>>>   -M!
>>>>
>>>>
>>
>> Then Tim Perkis was like:
>>
>>> This doesn't seem depressing to me, it seems completely hopeful.  
>>> What is
>>> 'word of mouth' but authentic culture by real people? The fact that
>>> these focus group people are finding out about everything by
>>> 'word-of-mouth' means they aren't being influenced by what's being
>>> pushed, but by what their peers think is interesting. To me that's
>>> really an exciting development.
>>>
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>>
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Barry Threw
Media Art and Technology


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