[NewMusic] Fwd: Free Public Relations and Marketing Strategies Workshops

Tue May 20 20:31:49 PDT 2008

One thing to consider which i think would actually
help attendance is get folks to sign up for classes
ahead of time and charge a registration fee
(seriously).  Charge like $10 for one day, $20 for
three days, or $30 for all six days.  Then that money
goes to buying everyone lunch at the events and any
other expenses incurred.  Offer that price if you
register up to 2 weeks in advance.  Up the price for
registration after that, and up it again if they just
show up the day of.

Maybe I'm wrong, but I think that by making folks
commit ahead of time (and paying money) will help get
people to show up.  Once they pay the money then they
are sure to come, where as if it is a free event, then
the day of maybe they just are tired and decide to
stay home, which I think has been the problem with a
lot of these types of events in the past.  Ironically,
in this case, charging money will actually help
attendence.  Maybe I'm wrong, but I think it will
work.

--- Travis Johns <electric.tokyo at gmail.com> wrote:

> eh, hype, media, pr, etc.etc.etc.
> 
> if past instances of salonery have proven futile in
> the past, we could
> always book it as like a 6 week "information summit"
> or something -
> offer 2 classes a week (morning/afternoon or
> something, lunch in the
> middle), really plan it out to iron out any
> lacksadaysical
> whathaveyous out of the system and throw something
> together that's
> like beyond par. then let it simmer a bit and when
> the time seems
> right, offer another string of classes/sessions,
> etc, - hopefully
> building on the acclaim of the first round. if those
> go well, we plan
> another string, if not, hey, we can all sit around
> and reminisce about
> the first two sessions or something.
> 
> so, uh, show of hands - would anyone be interested
> in teaching
> anything? would anyone be interested in hosting?
> cooking? making
> sarcastic comments regarding some grammatical
> blunder tweezed from
> this post? all hands on deck.
> 
> 
> 
> ...cricket says chirp.
> 
> 
> 
> On Tue, May 20, 2008 at 6:14 PM, Phillip Greenlief
> <pgsaxo at pacbell.net> reminisced:
> > I tried to do this at improvgarage, and there
> seemed interest for about a year...and then the
> interest waned rather quickly.
> >
> >  but yeah, someone should do it..
> >
> >  pg
> >
> >
> >
> >
> > Travis Johns <electric.tokyo at gmail.com> wrote:
> >  so, uh, thought:
> >
> > why don't we all do something like this??? like
> some sort of free,
> > revolving, peer instructed saturday
> afternoon/brunch-ish series of
> > workshops aimed at professional development and
> the like. hate
> > myspace? sign up to teach html!
> >
> > ...or hold a workshop in the proper use of
> styrofoam in improvisation.
> >
> > or perhaps a class on sax multiphonics.
> >
> > or analog circuit design.
> >
> > or max/msp.
> >
> > or writing an effective bio.
> >
> > or advanced sausage grilling techniques.
> >
> > etc.etc.etc.
> >
> > you know, totally hands on, sharing an aspect or
> nuance of one of our
> > particular passions with the masses just because
> we goddamn feel like
> > it, or for the good of the community, or just
> because we care. hell,
> > i'd even volunteer to help organize and curate
> something of said
> > nature - i mean, im not gonna be back in the bay
> as a permanent
> > fixture until around late august, but anything to
> help and all that...
> > eh, just thought id throw it out there.
> >
> > word up.
> >
> > t.
> >
> > On Mon, May 19, 2008 at 10:06 PM, matt wrote:
> >>
> >>
> >> Begin forwarded message:
> >>
> >>> From: "San Francisco Friends of Chamber Music"
> >> >
> >>> Date: May 19, 2008 6:20:24 PM PDT
> >>> To: matt at sfsound.org
> >>> Subject: Free Public Relations and Marketing
> Strategies Workshops
> >>> Reply-To: "San Francisco Friends of Chamber
> Music" >> >
> >>>
> >>> Hello,
> >>>
> >>> The San Francisco Friends of Chamber Music is
> excited to announce a
> >>> series of career development workshops, which
> may be of interest to
> >>> you.
> >>>
> >>> Aided by a grant from the Fleishhacker
> Foundation, we are able to hold
> >>> these events FREE OF CHARGE to any interested
> musicians/composers or
> >>> people working in the music field. Please feel
> free to forward this
> >>> email to anyone you think will be interested.
> >>>
> >>> SFFCM would welcome the participation of music
> students in these
> >>> workshops. If you work at an institution, please
> download and print
> >>> out the announcement!
> >>>
>
http://cts.vresp.com/c/?SanFranciscoFriendso/efc55b6482/ee5865cd45/45440fd77e
> >>>
> >>>
> >>> The greater the attendance, the more likely it
> will be that this
> >>> program can continue. We also believe these
> events will be an
> >>> opportunity for musicians in the Bay Area to
> meet, interact and share
> >>> valuable information regarding the rewards and
> challenges of managing
> >>> a chamber ensemble.
> >>>
> >>> The two upcoming workshops are at the San
> Francisco Public Library,
> >>> 100 Larkin Street, San Francisco - Lower level
> Latino/Hispanic
> >>> Community Meeting Room (50 seats)
> >>>
> >>>
> >>>
> >>> June 4, 2008 - 10 am
> >>>
> >>> Workshop 1 – Public Relations and Marketing
> Fundamentals
> >>>
> >>> This class would serve as a primer on how to
> design and implement an
> >>> effective in-house campaign.
> >>>
> >>> June 11, 2008 - 10am
> >>>
> >>> Workshop 2 – Strategic Marketing and Public
> Relations: Developing an
> >>> Integrated Campaign
> >>>
> >>> This class is for people who have experience
> (however limited) with
> >>> public relations and marketing. It can be a
> companion to the first
> >>> class or taken on its own.
> >>>
> >>> More information:
> >>>
>
http://cts.vresp.com/c/?SanFranciscoFriendso/efc55b6482/ee5865cd45/f16ea75df1
> >>>
> >>> Registration:
> >>>
>
http://cts.vresp.com/c/?SanFranciscoFriendso/efc55b6482/ee5865cd45/0398d6a10c
> >>>
> >>>
> >>> Please forward this email to your friends.
> >>>
> >>
> >>> San Francisco Friends of Chamber Music
> >>> 3701 Sacramento Street, PMB 357
> >>> San Francisco, California 94118
> >>>
> >>> Read the VerticalResponse marketing policy:
> >>>
>
http://www.verticalresponse.com/content/pm_policy.html
> >>>
> >>>
> >>
> >> m@
> >>
> >>
> >> _______________________________________________
> >> Bay Area New Music Discussion Group
> >> NewMusic at music.mills.edu
> >> http://music.mills.edu/mailman/listinfo/newmusic
> >>
> 
=== message truncated ===

Jacob Lindsay
http://www.bayimproviser.com/artistdetail.asp?artist_id=44