[NewMusic] Fwd: Free Public Relations and Marketing Strategies Workshops

Tue May 20 21:38:54 PDT 2008

hrmm, at least from my initial thoughts for all this, i was kind of
envisioning this as more of a free thing offered primarily as a
service in and amongst our community pro bono, hoping that the value
attached to these classes lied more in the respect for the teacher and
our collective dedication to the scene at large... but then again,
we're talking about 10 bucks here, of which most would be going
towards lunch and whatnot - as poor and as cheap as we can sometimes
be, paying $10 for a 2+ hour workshop is still a pretty damn good
deal, especially when compared to the cost of one of these darlings on
the inside of the proverbial ivory towers.

though i wonder, do we go for open studios? or do we try to arrange
for a set place for these workshops to occur - just in the off chance
that we garner an audience, they know where to find us, as opposed to
having to continually be updating the locales for each class - say,
oh, at a certain arts space on 25th and broadway perhaps? but hey,
whose to say that all of these workshops have to be under the same
flag of some all-encompassing meta-series in the first place - as long
as we try to stay consistent with where's and whens and dont
inadvertently start sniping each other's prospective students, we
should be cool.

ala my contribution, i'd love to lead a workshop or 2 on objective
programming (either max or pd, though the open source concept of pd
would probably make it a more ideal candidate, all things considered),
working on both introductory and intermediate levels, with an emphasis
in developing patches geared towards more improv and performance,
especially regarding extended/expanded instruments. though at this
point, we have three proposals all concerning the actual practice of
the business so to speak - while all said and good, i'd be great if we
expanded our subject matter - for instance, a workshop on music and
taxes, or diy graphic design, or alternative approaches to record
distribution, or hell, even a lecture by gino or someone on the
history of emperor norton or something. fun, informative and
pan-topical or something like that.

and, uh, yeah, i'd love to volunteer my time to help organize
something like this. im not so sure how effective i'd be until
mid/late august, since im still bouncing about tending to various
occupational obligations, but after that it looks like ill be rooted
in the bay for at least 2 years and, yeah, psyched about the prospects
of said venture.

On Tue, May 20, 2008 at 11:42 PM, Phillip Greenlief <pgsaxo at pacbell.net> wrote:
> i think you're right about this - it's been proven again and again that if people don't pay for something, they don't inherently see much value in it.
>
>  pg
>
> Jacob Lindsay <jacobmakesnoise at yahoo.com> wrote:
>  One thing to consider which i think would actually
> help attendance is get folks to sign up for classes
> ahead of time and charge a registration fee
> (seriously). Charge like $10 for one day, $20 for
> three days, or $30 for all six days. Then that money
> goes to buying everyone lunch at the events and any
> other expenses incurred. Offer that price if you
> register up to 2 weeks in advance. Up the price for
> registration after that, and up it again if they just
> show up the day of.
>
> Maybe I'm wrong, but I think that by making folks
> commit ahead of time (and paying money) will help get
> people to show up. Once they pay the money then they
> are sure to come, where as if it is a free event, then
> the day of maybe they just are tired and decide to
> stay home, which I think has been the problem with a
> lot of these types of events in the past. Ironically,
> in this case, charging money will actually help
> attendence. Maybe I'm wrong, but I think it will
> work.
>
>
> --- Travis Johns wrote:
>
>> eh, hype, media, pr, etc.etc.etc.
>>
>> if past instances of salonery have proven futile in
>> the past, we could
>> always book it as like a 6 week "information summit"
>> or something -
>> offer 2 classes a week (morning/afternoon or
>> something, lunch in the
>> middle), really plan it out to iron out any
>> lacksadaysical
>> whathaveyous out of the system and throw something
>> together that's
>> like beyond par. then let it simmer a bit and when
>> the time seems
>> right, offer another string of classes/sessions,
>> etc, - hopefully
>> building on the acclaim of the first round. if those
>> go well, we plan
>> another string, if not, hey, we can all sit around
>> and reminisce about
>> the first two sessions or something.
>>
>> so, uh, show of hands - would anyone be interested
>> in teaching
>> anything? would anyone be interested in hosting?
>> cooking? making
>> sarcastic comments regarding some grammatical
>> blunder tweezed from
>> this post? all hands on deck.
>>
>>
>>
>> ...cricket says chirp.
>>
>>
>>
>> On Tue, May 20, 2008 at 6:14 PM, Phillip Greenlief
>>
> reminisced:
>> > I tried to do this at improvgarage, and there
>> seemed interest for about a year...and then the
>> interest waned rather quickly.
>> >
>> > but yeah, someone should do it..
>> >
>> > pg
>> >
>> >
>> >
>> >
>> > Travis Johns wrote:
>> > so, uh, thought:
>> >
>> > why don't we all do something like this??? like
>> some sort of free,
>> > revolving, peer instructed saturday
>> afternoon/brunch-ish series of
>> > workshops aimed at professional development and
>> the like. hate
>> > myspace? sign up to teach html!
>> >
>> > ...or hold a workshop in the proper use of
>> styrofoam in improvisation.
>> >
>> > or perhaps a class on sax multiphonics.
>> >
>> > or analog circuit design.
>> >
>> > or max/msp.
>> >
>> > or writing an effective bio.
>> >
>> > or advanced sausage grilling techniques.
>> >
>> > etc.etc.etc.
>> >
>> > you know, totally hands on, sharing an aspect or
>> nuance of one of our
>> > particular passions with the masses just because
>> we goddamn feel like
>> > it, or for the good of the community, or just
>> because we care. hell,
>> > i'd even volunteer to help organize and curate
>> something of said
>> > nature - i mean, im not gonna be back in the bay
>> as a permanent
>> > fixture until around late august, but anything to
>> help and all that...
>> > eh, just thought id throw it out there.
>> >
>> > word up.
>> >
>> > t.
>> >
>> > On Mon, May 19, 2008 at 10:06 PM, matt wrote:
>> >>
>> >>
>> >> Begin forwarded message:
>> >>
>> >>> From: "San Francisco Friends of Chamber Music"
>> >> >
>> >>> Date: May 19, 2008 6:20:24 PM PDT
>> >>> To: matt at sfsound.org
>> >>> Subject: Free Public Relations and Marketing
>> Strategies Workshops
>> >>> Reply-To: "San Francisco Friends of Chamber
>> Music" >> >
>> >>>
>> >>> Hello,
>> >>>
>> >>> The San Francisco Friends of Chamber Music is
>> excited to announce a
>> >>> series of career development workshops, which
>> may be of interest to
>> >>> you.
>> >>>
>> >>> Aided by a grant from the Fleishhacker
>> Foundation, we are able to hold
>> >>> these events FREE OF CHARGE to any interested
>> musicians/composers or
>> >>> people working in the music field. Please feel
>> free to forward this
>> >>> email to anyone you think will be interested.
>> >>>
>> >>> SFFCM would welcome the participation of music
>> students in these
>> >>> workshops. If you work at an institution, please
>> download and print
>> >>> out the announcement!
>> >>>
>>
> http://cts.vresp.com/c/?SanFranciscoFriendso/efc55b6482/ee5865cd45/45440fd77e
>> >>>
>> >>>
>> >>> The greater the attendance, the more likely it
>> will be that this
>> >>> program can continue. We also believe these
>> events will be an
>> >>> opportunity for musicians in the Bay Area to
>> meet, interact and share
>> >>> valuable information regarding the rewards and
>> challenges of managing
>> >>> a chamber ensemble.
>> >>>
>> >>> The two upcoming workshops are at the San
>> Francisco Public Library,
>> >>> 100 Larkin Street, San Francisco - Lower level
>> Latino/Hispanic
>> >>> Community Meeting Room (50 seats)
>> >>>
>> >>>
>> >>>
>> >>> June 4, 2008 - 10 am
>> >>>
>> >>> Workshop 1 – Public Relations and Marketing
>> Fundamentals
>> >>>
>> >>> This class would serve as a primer on how to
>> design and implement an
>> >>> effective in-house campaign.
>> >>>
>> >>> June 11, 2008 - 10am
>> >>>
>> >>> Workshop 2 – Strategic Marketing and Public
>> Relations: Developing an
>> >>> Integrated Campaign
>> >>>
>> >>> This class is for people who have experience
>> (however limited) with
>> >>> public relations and marketing. It can be a
>> companion to the first
>> >>> class or taken on its own.
>> >>>
>> >>> More information:
>> >>>
>>
> http://cts.vresp.com/c/?SanFranciscoFriendso/efc55b6482/ee5865cd45/f16ea75df1
>> >>>
>> >>> Registration:
>> >>>
>>
> http://cts.vresp.com/c/?SanFranciscoFriendso/efc55b6482/ee5865cd45/0398d6a10c
>> >>>
>> >>>
>> >>> Please forward this email to your friends.
>> >>>
>> >>
>> >>> San Francisco Friends of Chamber Music
>> >>> 3701 Sacramento Street, PMB 357
>> >>> San Francisco, California 94118
>> >>>
>> >>> Read the VerticalResponse marketing policy:
>> >>>
>>
> http://www.verticalresponse.com/content/pm_policy.html
>> >>>
>> >>>
>> >>
>> >> m@
>> >>
>> >>
>> >> _______________________________________________
>> >> Bay Area New Music Discussion Group
>> >> NewMusic at music.mills.edu
>> >> http://music.mills.edu/mailman/listinfo/newmusic
>> >>
>>
>  message truncated
> Jacob Lindsay
> http://www.bayimproviser.com/artistdetail.asp?artist_idD
>
>
>
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> NewMusic at music.mills.edu
> http://music.mills.edu/mailman/listinfo/newmusic
>
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> Bay Area New Music Discussion Group
> NewMusic at music.mills.edu
> http://music.mills.edu/mailman/listinfo/newmusic
>