[NewMusic] Fwd: Free Public Relations and Marketing Strategies Workshops

Wed May 21 12:13:17 PDT 2008

dude, myspace was like, soooo 2 weeks ago...

;)

On Wed, May 21, 2008 at 2:18 PM, Matthew Goodheart
<matthew at matthewgoodheart.com> wrote:
>
> On May 20, 2008, at 10:40 PM, Michael Henry wrote:
>
>> Aesthetically speaking....are you suggesting that marketing cannot
>> be a form of entertainment or art?
>
>
> The grumpy mg writes:
>
> Y'know, if your going to be a thorn in one's side (and by all means,
> please do) at least do it about something real. This is an exhausted
> argument that seems to have legs purely because of semantic laziness.
> The problem is that you haven't defined the word "art" in this
> context, and are therefor bouncing off the modern conflation of the
> word "art" with the concept "high art" - a concept that has been
> challenged and broken over the last 100 years or so, its conditions
> having easily been demonstrated to be culturally prejudicial. Hence we
> live in a time of fluid definition: "art" stands for whatever we want
> it to mean in that instant we utter it, yet as a word it continues to
> maintain a certain cultural power as a reference for something
> valuable and desirable and concrete. Therefore, to argue whether
> something is "art" is a bogus argument; one can only realistically
> discuss whether a particular "piece of work" fits a particular
> definition of a mode of artistic intentionality (yes, and  anti-
> intentional blah blah), and even that is a discussion of limited
> value, usually associated with one's late teens amidst voluminous
> clouds of smoldering cannabis and the attempt to place one's hands
> within the pants of whomever is sitting next to you. . .
>
>  There's no there, there.
>
>
>
>
> For your amusement, the prevailing definitions of art from the OED,
> almost all of which interject themselves in one form or another into
> any conversation on the subject:
>
>     I. Skill; its display or application. Sing. art (abstractly); no
> plural.
>        1. gen. Skill in doing anything as the result of knowledge and
> practice.
>        2. a. Human skill as an agent, human workmanship. Opposed to
> nature.
>            b. Artifice, artificial expedient. (Cf. 12.) Obs.
>         3. The learning of the schools; see 7.    {dag}a. spec. The trivium,
> or one of its subjects, grammar, logic, rhetoric; dialectics.
>            b. gen. Scholarship, learning, science. arch.
>            c. words or terms of art: words peculiar to, or having a peculiar
> use in, a particular art or pursuit; technical terms.
>        4. spec. Skill in applying the principles of a special science;
> technical or professional skill. Obs.
>        5. The application of skill to subjects of taste, as poetry,
> music, dancing, the drama, oratory, literary composition, and the
> like; esp. in mod. use:         Skill displaying itself in perfection
> of workmanship, perfection of execution as an object in itself. Phr.
> art for art's sake. Hence in many allusive              phrases
>     6. The application of skill to the arts of imitation and design,
> painting, engraving, sculpture, architecture; the cultivation of these
> in its principles, practice, and results; the skilful production of
> the beautiful in visible forms.
>   (This is the most usual modern sense of art, when used without any
> qualification. It does not occur in any English Dictionary before
> 1880, and seems to have been chiefly used by painters and writers on
> painting, until the present century.)and Rome form in themselves a
> complete history of Art.
>
>     II. Anything wherein skill may be attained or displayed. Sing. an
> art; pl. arts.
>     7. a. chiefly in pl. Certain branches of learning which are of
> the nature of intellectual instruments or apparatus for more advanced
> studies, or for the work of life; their main principles having been
> already investigated and established, they are in the position of
> subjects requiring only to be acquired and practised. Applied in the
> Middle Ages to 'the trivium and quadrivium, a course of seven
> sciences, introduced in the sixth century...the trivium contained
> grammar, logic, and rhetoric; the quadrivium arithmetic, geometry,
> music, and astronomy' (Hallam); called also the free or liberal arts.
> Hence the 'faculty' of arts, and arts 'curriculum,' embracing the
> portions of these, with subsequent additions and alterations, still
> studied at the Universities, and the degrees of 'Bachelor' and 'Master
> of Arts' conferred upon students who attain to a prescribed standard
> of proficiency in these branches of knowledge, or, as it is called,
> 'graduate in arts.'
>     8. A practical application of any science; a body or system of
> rules serving to facilitate the carrying out of certain principles. In
> this sense often contrasted with science.
>     9. a. esp. An industrial pursuit or employment of a skilled
> nature; a craft, business, profession.
>     b. A guild, or company of craftsmen.
>     10. A pursuit or occupation in which skill is directed towards
> the gratification of taste or production of what is beautiful. Hence
> the Arts: (specifically)  the fine arts;
>     11. In prec. senses, but particularized:{em}    a. by an
> adjective, as magic art (or the black art), military art, the healing
> art. industrial, mechanical, useful arts: those in which the hands and
> body are more concerned than the mind. fine arts: those in which the
> mind and imagination are chiefly concerned.
>     b. by a genitive or genitive phrase, as 'the painter's art,' 'the
> art of painting.'
>     12. An acquired faculty of any kind; a power of doing anything
> wherein skill is attainable by study and practice; a knack.
>
>     III. Skilful, crafty, or artificial conduct.
>     13. Studied conduct or action, especially such as seeks to attain
> its ends by artificial, indirect, or covert means; address; cunning,
> artfulness.
>     14. An artifice, contrivance, stratagem, wile, trick, cunning
> device. Chiefly in pl.
>
>
>
> AND perhaps more importantly - a definition of "high" in relation to
> the word "art"
>
>  6. a. Of exalted quality, character, or style; of lofty, elevated,
> or superior kind; high-class.  Freq. in high art, comedy, culture.
>
>
>
> Matthew Goodheart
> composer ~ improviser ~ pianist
> matthew at matthewgoodheart.com
> http://matthewgoodheart.com
> http://myspace.com/matthewgoodheart
>
>
>
>
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