[NewMusic] Fwd: Free Public Relations and Marketing Strategies Workshops
Matthew Goodheart
matthew at matthewgoodheart.com
Wed May 21 13:37:54 PDT 2008
Hmmm, I was commenting on aesthetics, which was the subject of your
post, daddy-o.
Myspace is your trip.
On May 21, 2008, at 12:13 PM, Travis Johns wrote:
> dude, myspace was like, soooo 2 weeks ago...
>
> ;)
>
>
>
> On Wed, May 21, 2008 at 2:18 PM, Matthew Goodheart
> <matthew at matthewgoodheart.com> wrote:
>>
>> On May 20, 2008, at 10:40 PM, Michael Henry wrote:
>>
>>> Aesthetically speaking....are you suggesting that marketing cannot
>>> be a form of entertainment or art?
>>
>>
>> The grumpy mg writes:
>>
>> Y'know, if your going to be a thorn in one's side (and by all means,
>> please do) at least do it about something real. This is an exhausted
>> argument that seems to have legs purely because of semantic laziness.
>> The problem is that you haven't defined the word "art" in this
>> context, and are therefor bouncing off the modern conflation of the
>> word "art" with the concept "high art" - a concept that has been
>> challenged and broken over the last 100 years or so, its conditions
>> having easily been demonstrated to be culturally prejudicial. Hence
>> we
>> live in a time of fluid definition: "art" stands for whatever we want
>> it to mean in that instant we utter it, yet as a word it continues to
>> maintain a certain cultural power as a reference for something
>> valuable and desirable and concrete. Therefore, to argue whether
>> something is "art" is a bogus argument; one can only realistically
>> discuss whether a particular "piece of work" fits a particular
>> definition of a mode of artistic intentionality (yes, and anti-
>> intentional blah blah), and even that is a discussion of limited
>> value, usually associated with one's late teens amidst voluminous
>> clouds of smoldering cannabis and the attempt to place one's hands
>> within the pants of whomever is sitting next to you. . .
>>
>> There's no there, there.
>>
>>
>>
>>
>> For your amusement, the prevailing definitions of art from the OED,
>> almost all of which interject themselves in one form or another into
>> any conversation on the subject:
>>
>> I. Skill; its display or application. Sing. art (abstractly); no
>> plural.
>> 1. gen. Skill in doing anything as the result of knowledge and
>> practice.
>> 2. a. Human skill as an agent, human workmanship. Opposed to
>> nature.
>> b. Artifice, artificial expedient. (Cf. 12.) Obs.
>> 3. The learning of the schools; see 7. {dag}a. spec. The
>> trivium,
>> or one of its subjects, grammar, logic, rhetoric; dialectics.
>> b. gen. Scholarship, learning, science. arch.
>> c. words or terms of art: words peculiar to, or having a
>> peculiar
>> use in, a particular art or pursuit; technical terms.
>> 4. spec. Skill in applying the principles of a special science;
>> technical or professional skill. Obs.
>> 5. The application of skill to subjects of taste, as poetry,
>> music, dancing, the drama, oratory, literary composition, and the
>> like; esp. in mod. use: Skill displaying itself in perfection
>> of workmanship, perfection of execution as an object in itself. Phr.
>> art for art's sake. Hence in many allusive phrases
>> 6. The application of skill to the arts of imitation and design,
>> painting, engraving, sculpture, architecture; the cultivation of
>> these
>> in its principles, practice, and results; the skilful production of
>> the beautiful in visible forms.
>> (This is the most usual modern sense of art, when used without any
>> qualification. It does not occur in any English Dictionary before
>> 1880, and seems to have been chiefly used by painters and writers on
>> painting, until the present century.)and Rome form in themselves a
>> complete history of Art.
>>
>> II. Anything wherein skill may be attained or displayed. Sing. an
>> art; pl. arts.
>> 7. a. chiefly in pl. Certain branches of learning which are of
>> the nature of intellectual instruments or apparatus for more advanced
>> studies, or for the work of life; their main principles having been
>> already investigated and established, they are in the position of
>> subjects requiring only to be acquired and practised. Applied in the
>> Middle Ages to 'the trivium and quadrivium, a course of seven
>> sciences, introduced in the sixth century...the trivium contained
>> grammar, logic, and rhetoric; the quadrivium arithmetic, geometry,
>> music, and astronomy' (Hallam); called also the free or liberal arts.
>> Hence the 'faculty' of arts, and arts 'curriculum,' embracing the
>> portions of these, with subsequent additions and alterations, still
>> studied at the Universities, and the degrees of 'Bachelor' and
>> 'Master
>> of Arts' conferred upon students who attain to a prescribed standard
>> of proficiency in these branches of knowledge, or, as it is called,
>> 'graduate in arts.'
>> 8. A practical application of any science; a body or system of
>> rules serving to facilitate the carrying out of certain principles.
>> In
>> this sense often contrasted with science.
>> 9. a. esp. An industrial pursuit or employment of a skilled
>> nature; a craft, business, profession.
>> b. A guild, or company of craftsmen.
>> 10. A pursuit or occupation in which skill is directed towards
>> the gratification of taste or production of what is beautiful. Hence
>> the Arts: (specifically) the fine arts;
>> 11. In prec. senses, but particularized:{em} a. by an
>> adjective, as magic art (or the black art), military art, the healing
>> art. industrial, mechanical, useful arts: those in which the hands
>> and
>> body are more concerned than the mind. fine arts: those in which the
>> mind and imagination are chiefly concerned.
>> b. by a genitive or genitive phrase, as 'the painter's art,' 'the
>> art of painting.'
>> 12. An acquired faculty of any kind; a power of doing anything
>> wherein skill is attainable by study and practice; a knack.
>>
>> III. Skilful, crafty, or artificial conduct.
>> 13. Studied conduct or action, especially such as seeks to attain
>> its ends by artificial, indirect, or covert means; address; cunning,
>> artfulness.
>> 14. An artifice, contrivance, stratagem, wile, trick, cunning
>> device. Chiefly in pl.
>>
>>
>>
>> AND perhaps more importantly - a definition of "high" in relation to
>> the word "art"
>>
>> 6. a. Of exalted quality, character, or style; of lofty, elevated,
>> or superior kind; high-class. Freq. in high art, comedy, culture.
>>
>>
>>
>> Matthew Goodheart
>> composer ~ improviser ~ pianist
>> matthew at matthewgoodheart.com
>> http://matthewgoodheart.com
>> http://myspace.com/matthewgoodheart
>>
>>
>>
>>
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>>
> _______________________________________________
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Matthew Goodheart
composer ~ improviser ~ pianist
matthew at matthewgoodheart.com
http://matthewgoodheart.com
http://myspace.com/matthewgoodheart
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