[NewMusic] Fwd: Free Public Relations and Marketing Strategies Workshops

Wed May 21 14:36:30 PDT 2008

my first reaction is:
  well you can't even get people to come to concerts!

also you should check out the bay area computer music meetup -- there's 
lots of people recently trying to get 
together with others about learning software, hacking sessions, etc:

http://electronicmusic.meetup.com/152/

On Wed, 21 May 2008, Travis Johns wrote:

> hrmm, at least from my initial thoughts for all this, i was kind of
> envisioning this as more of a free thing offered primarily as a
> service in and amongst our community pro bono, hoping that the value
> attached to these classes lied more in the respect for the teacher and
> our collective dedication to the scene at large... but then again,
> we're talking about 10 bucks here, of which most would be going
> towards lunch and whatnot - as poor and as cheap as we can sometimes
> be, paying $10 for a 2+ hour workshop is still a pretty damn good
> deal, especially when compared to the cost of one of these darlings on
> the inside of the proverbial ivory towers.
>
> though i wonder, do we go for open studios? or do we try to arrange
> for a set place for these workshops to occur - just in the off chance
> that we garner an audience, they know where to find us, as opposed to
> having to continually be updating the locales for each class - say,
> oh, at a certain arts space on 25th and broadway perhaps? but hey,
> whose to say that all of these workshops have to be under the same
> flag of some all-encompassing meta-series in the first place - as long
> as we try to stay consistent with where's and whens and dont
> inadvertently start sniping each other's prospective students, we
> should be cool.
>
> ala my contribution, i'd love to lead a workshop or 2 on objective
> programming (either max or pd, though the open source concept of pd
> would probably make it a more ideal candidate, all things considered),
> working on both introductory and intermediate levels, with an emphasis
> in developing patches geared towards more improv and performance,
> especially regarding extended/expanded instruments. though at this
> point, we have three proposals all concerning the actual practice of
> the business so to speak - while all said and good, i'd be great if we
> expanded our subject matter - for instance, a workshop on music and
> taxes, or diy graphic design, or alternative approaches to record
> distribution, or hell, even a lecture by gino or someone on the
> history of emperor norton or something. fun, informative and
> pan-topical or something like that.
>
> and, uh, yeah, i'd love to volunteer my time to help organize
> something like this. im not so sure how effective i'd be until
> mid/late august, since im still bouncing about tending to various
> occupational obligations, but after that it looks like ill be rooted
> in the bay for at least 2 years and, yeah, psyched about the prospects
> of said venture.
>
>
>
> On Tue, May 20, 2008 at 11:42 PM, Phillip Greenlief <pgsaxo at pacbell.net> wrote:
>> i think you're right about this - it's been proven again and again that if people don't pay for something, they don't inherently see much value in it.
>>
>>  pg
>>
>> Jacob Lindsay <jacobmakesnoise at yahoo.com> wrote:
>>  One thing to consider which i think would actually
>> help attendance is get folks to sign up for classes
>> ahead of time and charge a registration fee
>> (seriously). Charge like $10 for one day, $20 for
>> three days, or $30 for all six days. Then that money
>> goes to buying everyone lunch at the events and any
>> other expenses incurred. Offer that price if you
>> register up to 2 weeks in advance. Up the price for
>> registration after that, and up it again if they just
>> show up the day of.
>>
>> Maybe I'm wrong, but I think that by making folks
>> commit ahead of time (and paying money) will help get
>> people to show up. Once they pay the money then they
>> are sure to come, where as if it is a free event, then
>> the day of maybe they just are tired and decide to
>> stay home, which I think has been the problem with a
>> lot of these types of events in the past. Ironically,
>> in this case, charging money will actually help
>> attendence. Maybe I'm wrong, but I think it will
>> work.
>>
>>
>> --- Travis Johns wrote:
>>
>>> eh, hype, media, pr, etc.etc.etc.
>>>
>>> if past instances of salonery have proven futile in
>>> the past, we could
>>> always book it as like a 6 week "information summit"
>>> or something -
>>> offer 2 classes a week (morning/afternoon or
>>> something, lunch in the
>>> middle), really plan it out to iron out any
>>> lacksadaysical
>>> whathaveyous out of the system and throw something
>>> together that's
>>> like beyond par. then let it simmer a bit and when
>>> the time seems
>>> right, offer another string of classes/sessions,
>>> etc, - hopefully
>>> building on the acclaim of the first round. if those
>>> go well, we plan
>>> another string, if not, hey, we can all sit around
>>> and reminisce about
>>> the first two sessions or something.
>>>
>>> so, uh, show of hands - would anyone be interested
>>> in teaching
>>> anything? would anyone be interested in hosting?
>>> cooking? making
>>> sarcastic comments regarding some grammatical
>>> blunder tweezed from
>>> this post? all hands on deck.
>>>
>>>
>>>
>>> ...cricket says chirp.
>>>
>>>
>>>
>>> On Tue, May 20, 2008 at 6:14 PM, Phillip Greenlief
>>>
>> reminisced:
>>>> I tried to do this at improvgarage, and there
>>> seemed interest for about a year...and then the
>>> interest waned rather quickly.
>>>>
>>>> but yeah, someone should do it..
>>>>
>>>> pg
>>>>
>>>>
>>>>
>>>>
>>>> Travis Johns wrote:
>>>> so, uh, thought:
>>>>
>>>> why don't we all do something like this??? like
>>> some sort of free,
>>>> revolving, peer instructed saturday
>>> afternoon/brunch-ish series of
>>>> workshops aimed at professional development and
>>> the like. hate
>>>> myspace? sign up to teach html!
>>>>
>>>> ...or hold a workshop in the proper use of
>>> styrofoam in improvisation.
>>>>
>>>> or perhaps a class on sax multiphonics.
>>>>
>>>> or analog circuit design.
>>>>
>>>> or max/msp.
>>>>
>>>> or writing an effective bio.
>>>>
>>>> or advanced sausage grilling techniques.
>>>>
>>>> etc.etc.etc.
>>>>
>>>> you know, totally hands on, sharing an aspect or
>>> nuance of one of our
>>>> particular passions with the masses just because
>>> we goddamn feel like
>>>> it, or for the good of the community, or just
>>> because we care. hell,
>>>> i'd even volunteer to help organize and curate
>>> something of said
>>>> nature - i mean, im not gonna be back in the bay
>>> as a permanent
>>>> fixture until around late august, but anything to
>>> help and all that...
>>>> eh, just thought id throw it out there.
>>>>
>>>> word up.
>>>>
>>>> t.
>>>>
>>>> On Mon, May 19, 2008 at 10:06 PM, matt wrote:
>>>>>
>>>>>
>>>>> Begin forwarded message:
>>>>>
>>>>>> From: "San Francisco Friends of Chamber Music"
>>>>>>
>>>>>> Date: May 19, 2008 6:20:24 PM PDT
>>>>>> To: matt at sfsound.org
>>>>>> Subject: Free Public Relations and Marketing
>>> Strategies Workshops
>>>>>> Reply-To: "San Francisco Friends of Chamber
>>> Music" >> >
>>>>>>
>>>>>> Hello,
>>>>>>
>>>>>> The San Francisco Friends of Chamber Music is
>>> excited to announce a
>>>>>> series of career development workshops, which
>>> may be of interest to
>>>>>> you.
>>>>>>
>>>>>> Aided by a grant from the Fleishhacker
>>> Foundation, we are able to hold
>>>>>> these events FREE OF CHARGE to any interested
>>> musicians/composers or
>>>>>> people working in the music field. Please feel
>>> free to forward this
>>>>>> email to anyone you think will be interested.
>>>>>>
>>>>>> SFFCM would welcome the participation of music
>>> students in these
>>>>>> workshops. If you work at an institution, please
>>> download and print
>>>>>> out the announcement!
>>>>>>
>>>
>> http://cts.vresp.com/c/?SanFranciscoFriendso/efc55b6482/ee5865cd45/45440fd77e
>>>>>>
>>>>>>
>>>>>> The greater the attendance, the more likely it
>>> will be that this
>>>>>> program can continue. We also believe these
>>> events will be an
>>>>>> opportunity for musicians in the Bay Area to
>>> meet, interact and share
>>>>>> valuable information regarding the rewards and
>>> challenges of managing
>>>>>> a chamber ensemble.
>>>>>>
>>>>>> The two upcoming workshops are at the San
>>> Francisco Public Library,
>>>>>> 100 Larkin Street, San Francisco - Lower level
>>> Latino/Hispanic
>>>>>> Community Meeting Room (50 seats)
>>>>>>
>>>>>>
>>>>>>
>>>>>> June 4, 2008 - 10 am
>>>>>>
>>>>>> Workshop 1 – Public Relations and Marketing
>>> Fundamentals
>>>>>>
>>>>>> This class would serve as a primer on how to
>>> design and implement an
>>>>>> effective in-house campaign.
>>>>>>
>>>>>> June 11, 2008 - 10am
>>>>>>
>>>>>> Workshop 2 – Strategic Marketing and Public
>>> Relations: Developing an
>>>>>> Integrated Campaign
>>>>>>
>>>>>> This class is for people who have experience
>>> (however limited) with
>>>>>> public relations and marketing. It can be a
>>> companion to the first
>>>>>> class or taken on its own.
>>>>>>
>>>>>> More information:
>>>>>>
>>>
>> http://cts.vresp.com/c/?SanFranciscoFriendso/efc55b6482/ee5865cd45/f16ea75df1
>>>>>>
>>>>>> Registration:
>>>>>>
>>>
>> http://cts.vresp.com/c/?SanFranciscoFriendso/efc55b6482/ee5865cd45/0398d6a10c
>>>>>>
>>>>>>
>>>>>> Please forward this email to your friends.
>>>>>>
>>>>>
>>>>>> San Francisco Friends of Chamber Music
>>>>>> 3701 Sacramento Street, PMB 357
>>>>>> San Francisco, California 94118
>>>>>>
>>>>>> Read the VerticalResponse marketing policy:
>>>>>>
>>>
>> http://www.verticalresponse.com/content/pm_policy.html
>>>>>>
>>>>>>
>>>>>
>>>>> m@
>>>>>
>>>>>
>>>>> _______________________________________________
>>>>> Bay Area New Music Discussion Group
>>>>> NewMusic at music.mills.edu
>>>>> http://music.mills.edu/mailman/listinfo/newmusic
>>>>>
>>>
>>  message truncated
>> Jacob Lindsay
>> http://www.bayimproviser.com/artistdetail.asp?artist_idD
>>
>>
>>
>> _______________________________________________
>> Bay Area New Music Discussion Group
>> NewMusic at music.mills.edu
>> http://music.mills.edu/mailman/listinfo/newmusic
>>
>> _______________________________________________
>> Bay Area New Music Discussion Group
>> NewMusic at music.mills.edu
>> http://music.mills.edu/mailman/listinfo/newmusic
>>
> _______________________________________________
> Bay Area New Music Discussion Group
> NewMusic at music.mills.edu
> http://music.mills.edu/mailman/listinfo/newmusic
>