[NewMusic] Fwd: Free Public Relations and Marketing Strategies Workshops

[Sarah - 21 Grand]

Alicia wrote:
 It's 
like.. most people just get into what their friends are into, which
inevitably links back to pop music somehow, unless you have a friend
that plays the freaky saxophone or went to Mills, so.. I think that's
why all the audience members are already freaky musicians.

-- Well, that's a big part of it, in my experience, and the illustrious Mr.
Walter mentioned this earlier - a large part of concert-going is social. For
a lot of people, they are more likely to go to an event if friends are
going, or they know that people they like will be there (you can expand this
category of "people they like" to attractive members of the desired sex that
may pay attention to you for the purpose of generalizing human behavior).

The marketing people know this, and that's why there's generally ongoing
searches for "early adopters" and "tastemakers" and why people like Malcolm
Gladwad, er Gladwell, make lots of money writing dopey books and essays
where he coins dopey terms like "mavens" to assist the marketing people in
coming up with strategies and terminology for things that the average person
with half a brain (which probably includes some of these marketing people)
already knows and observes regularly, but I'll stop the rant there before it
becomes of Michael Henry-esque proportions ;)

sl